The new Matcha Smoothie from Seven-Eleven Japan is a must-try for any tourist!
It offers an authentic, high-quality matcha experience that is super convenient.
Here is an introduction to the product for foreign visitors:

🍵 Seven-Eleven Japan's Must-Try: Uji Matcha Smoothie!
If you love Japanese green tea and are looking for a quick, authentic, and refreshing treat, Seven-Eleven Japan has just the thing for you: the new Uji Matcha Smoothie.
It is a limited-edition drink that brings a truly premium flavor to the convenience store.
📜 Overview (概要)
| Feature | Details |
| Product Name | Uji Matcha Smoothie (宇治抹茶スムージー) |
| Availability | Seven-Eleven stores across Japan (Limited Quantity) |
| Concept | Authentic, rich matcha flavor made easy. A perfect blend of Japanese tradition and convenience store speed. |
| Why Tourists Love It | It’s often compared to higher-end cafe drinks but is cheaper and quicker to get, making it ideal for travelers on the go. |
✨ Detailed Features (詳細)
1. Premium Matcha Quality
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Uji Matcha: The smoothie uses premium Uji Matcha, a type of green tea powder famous worldwide for its vibrant color, deep aroma, and rich flavor, sourced from Kyoto.
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A Historic Collaboration: The matcha comes from Kitagawa Hanbei Shoten (北川半兵衞商店), a historical tea wholesaler in Kyoto with a 164-year history, ensuring an authentic and robust taste.
2. The Unique Self-Serve Process (Making Your Smoothie)
Unlike pre-made bottles, this is a fresh, made-to-order smoothie, which is part of the fun!
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Find it in the Freezer: Grab the frozen cup (Matcha-colored ice cubes inside!) from the freezer section.
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Pay at the Register: Take it to the cashier.
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Use the Smoothie Machine: Head to the dedicated Seven Café Smoothie machine (usually next to the coffee machine). Peel off the lid's seal, place the cup in the slot, and press the button.
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Wait 70 Seconds: The machine blends the frozen matcha cubes with milk, creating a rich, creamy, and satisfyingly thick smoothie, ready in about 70 seconds.

3. Taste Profile & Appeal
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Rich & Aromatic: It has a highly aromatic and intense matcha flavor with a pleasant bitterness (ビター) that is balanced by a creamy sweetness. It’s definitely matcha-forward, not just a sweet green drink.
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Texture: It is thick and smooth (もったり), providing a great mouthfeel.
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Health Trend: It aligns with the global trend for matcha, which is often viewed as a healthier alternative to coffee or sugary drinks.
In short: If you want to experience authentic, cafe-level Uji Matcha in the most convenient way possible while traveling in Japan, grab this smoothie! But hurry—it's limited quantity!
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