Here are four great places in Tokyo where foreign tourists can buy Hello Kitty merchandise.
1. Sanrio World Ginza (サンリオワールド ギンザ)
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Overview: This is Sanrio's official flagship store in Ginza, offering one of the largest selections of Sanrio characters, including a vast array of Hello Kitty goods. It's a must-visit for any serious Sanrio fan. The store itself is bright, colorful, and designed to immerse visitors in the world of Sanrio. You can find exclusive items, limited editions, and almost every type of merchandise imaginable.
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What you'll find: Everything from stationery, plush toys, apparel, home goods, fashion accessories, and unique collaboration items. They often have special photo spots and seasonal displays.
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Why it's good for tourists: It's the ultimate Sanrio shopping experience, guaranteeing a huge variety and official, high-quality merchandise. Located in the upscale Ginza district, it's easily accessible and near other shopping attractions.
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Access:
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Address: 3F, 4F Sanrio Ginza, Lumine Yurakucho, 3-5-17 Ginza, Chuo-ku, Tokyo (Note: It's actually a dedicated building, not inside Lumine anymore, though close to Yurakucho Station) Correction: Sanrio World Ginza is its own multi-floor store at 4-1-2 Ginza, Chuo-ku, Tokyo. My apologies for the slight confusion.
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Correct Address: 4-1-2 Ginza, Chuo-ku, Tokyo (This is the larger, newer flagship store)
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Nearest Station: A short walk from Ginza Station (Tokyo Metro Ginza, Marunouchi, Hibiya Lines) or Higashi-Ginza Station (Tokyo Metro Hibiya Line, Toei Asakusa Line).
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Official Website: https://www.sanrio.co.jp/english/stores/sh1201000/ (English page)
2. Kiddy Land Harajuku (キデイランド原宿店)
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Overview: Kiddy Land is a beloved Japanese toy and character goods store, and its Harajuku branch is particularly famous. While it's not exclusively a Sanrio store, it boasts an entire floor (or a significant section) dedicated to Sanrio characters, including a very extensive range of Hello Kitty items. It's known for its cheerful atmosphere and wide selection of popular Japanese characters.
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What you'll find: A vast collection of Hello Kitty plush toys, stationery, keychains, phone accessories, small gadgets, apparel, and limited edition items. You'll also find merchandise for other popular characters like Rilakkuma, Snoopy, and Ghibli characters.
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Why it's good for tourists: Located in the vibrant Harajuku area, it's perfect for combining with other Harajuku experiences like Takeshita Street. The store is easy to navigate, and the sheer volume of character goods makes it a fun Browse experience.
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Access:
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Address: 6-1-9 Jingumae, Shibuya-ku, Tokyo
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Nearest Station: A 3-minute walk from Meiji-jingumae 'Harajuku' Station (Tokyo Metro Chiyoda Line, Fukutoshin Line) or a 5-minute walk from Harajuku Station (JR Yamanote Line).
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Official Website: http://www.kiddyland.co.jp/harajuku/ (Japanese, but visually easy to understand)
3. Don Quijote (ドン・キホーテ) - Various Locations (e.g., Shibuya, Shinjuku)
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Overview: Don Quijote, often affectionately called "Donki" (ドンキ), is Japan's largest discount chain store. These multi-story stores are famous for their incredibly diverse and sometimes chaotic selection of goods, ranging from groceries and cosmetics to electronics and luxury brands. They always have a dedicated section for character goods, and Hello Kitty is a staple. Prices are often very competitive.
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What you'll find: A wide variety of Hello Kitty products, often including practical items like household goods, small electronics, travel accessories, snacks, and cosmetics featuring Hello Kitty branding. You might also find unique or quirky Hello Kitty items that are harder to find elsewhere.
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Why it's good for tourists: Donki stores are typically open very late, sometimes 24 hours, making them ideal for last-minute shopping. They also offer tax-free shopping for tourists (check conditions), and their sheer variety makes them an experience in themselves.
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Access (Shibuya Main Store Example):
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Address: 28-6 Udagawacho, Shibuya-ku, Tokyo
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Nearest Station: A 5-minute walk from Shibuya Station (JR Yamanote Line, Tokyo Metro, Keio Inokashira Line, Tokyu Lines).
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Official Website: https://www.donki.com/en/ (English page with store locator)
4. Airport Souvenir Shops (Narita/Haneda International Airports)
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Overview: For those who ran out of time or need last-minute gifts, Japan's international airports (Narita and Haneda) have numerous souvenir shops, including duty-free stores and general gift shops, that carry a good selection of Hello Kitty merchandise.
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What you'll find: Common Hello Kitty items like keychains, small plush toys, stationery, pouches, and locally themed Hello Kitty collaborations (e.g., Hello Kitty dressed as a ninja or holding sushi). You can also find Hello Kitty themed snacks and confectioneries.
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Why it's good for tourists: Extremely convenient for final souvenir shopping before departure. Duty-free shops offer tax-exempt purchases, which is an added benefit.
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Access:
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Narita International Airport (NRT): Located in Narita, Chiba Prefecture. Accessible by Narita Express (N'EX) from major Tokyo stations, or Keisei Skyliner. Shops are within Terminals 1, 2, and 3.
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Haneda Airport (HND): Located in Ota-ku, Tokyo. Accessible by Keikyu Line or Tokyo Monorail from central Tokyo. Shops are within Terminals 1, 2, and 3 (International Terminal is primarily T3 for international flights).
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Official Website (Narita Airport): https://www.narita-airport.jp/en/shops (English page with shop search)
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Official Website (Haneda Airport): https://tokyo-haneda.com/en/shop_and_dine/ (English page with shop search)
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